SMS has been around for over 20 years now, and for anyone in business is the backbone of initial carrier billing efforts, media interactions, voting and all sorts. Similarly, the potential bulk SMS holds for marketing/sales has been acknowledged for almost a decade.
With more and more businesses using email marketing, paid social and other search engine marketing to promote themselves, it’s getting harder to stand out amongst all the noise.
SMS for marketing and sales is set to become a mainstream tool
Over the years several studies have been carried out in relation to SMS’s, and the results are startling. Any company, small or large, would be silly not to take advantage of the many benefits of bulk SMS has to offer.
SMS has an open rate of 98% in the first three minutes of delivery, compare these results to that of email or just about any other form of communication. Most of us have our phones in arms-reach 24/7. Besides meeting face-to-face or calling each employee, I can’t think of a more direct way to communicate your message whilst ensuring the message is delivered straight into the right hands, at the right time. Can you?
A startling 8.3 trillion SMS are sent worldwide a year, that’s 23 billion SMS per day. Making SMS the most trusted form of communication globally.
Surprisingly, it is also suggested that only 50% of businesses actually use SMS.
SMS notifications are unobtrusive and mobile text messaging is the superior mode of real-time communication that is preferred by the vast majority of people.
Contact us today to learn more about how SMS solutions for marketing and sales can benefit your organisation.